Chivita launches new products for health-conscious consumers

Consumers who place a premium on health consciousness, can now easily satisfy their need for healthy drinks as Chi, recently unveiled Chivita Active Vegetable and Fruit Nectar into the nation’s juice market.


The new offering adds to the impressive array of quality products from Chi Limited.
Speaking on the new offering, the Managing Director of the company, Mr Roy Deepanjan, noted that the company was again pioneering a new segment of the juice market with the Chivita Active Vegetable and Fruit Nectar in line with its market penetration strategy.

“As an innovative company, we are always looking for new ways to excite and invigorate the market which is why we will continue to develop the right products, that meets market expectation of consumers who are health conscious, in the years ahead,” he stated.

He explained that the new product is designed for consumers who desire more from their drink; since its juice is almost like receiving an intravenous infusion of vitamins, nutrients, antioxidants and Stamina from vegetables because it is already in an easily digestible form and goes straight into the system without having to be broken down.

He believed the gap created by the growing need for healthier drinks at home, offices and parties would, in no time, be filled in by Chivita Active Vegetable and Fruit Nectar going by the nutritional benefits of the drink.

He explained that Chivita Active Vegetable and Fruit Nectar is produced with no artificial colours, flavours or preservatives and is available in three different exciting variants of  Carrot, Orange, Beetroot Grape and Beetroot Apple.

Describing the introduction as a welcome development, a marketing communication expert, Mr Ilori Shadipe believes one of the selling points of the new product is its ability to identify the need of the consumer, while making  conscious efforts at meeting such needs.

‘Today’s consumers no longer desire drinks that would be injurious to their health. And unfortunately, a huge chunk of fruit drinks out there fall under this category.