Corporate Europe Observatory compiled a report in African countries and in it, Nigeria was named the biggest spender in image making i.e PR or Public Relations. Every country in one way or the other, does image making, to give a good impression of themselves to the outside world.
One of the quotes from the report is this: “The President of Nigeria hires a London PR firm to run his election campaign and distract from his catastrophic handling of Boko Haram. The Nigerian Government hired Levick, a prominent Washington PR firm, for lobbying in the US in a $1.2m contract to ‘change the international and local media narrative surrounding Nigeria’s efforts to find and safely return the girls abducted by the terrorist organisation Boko Haram",
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